It's finally here! Newcastle has it's own Jack Wills store! Alice & Grace were invited by the lovely Patrick to the launch...
We were pleasantly surprised by their British orientation in producing their brand. After all this does avoid the 'fashion guilt' (you know what we mean, air miles, sweat shops & child labour don't lead to a happy shopper). They even have their own flock of sheep to produce the perfect wool, they're all about the quality of their products & championing the British fashion industry.
The layout of the store concentrates on their more fashion forward range rather than the classic sportswear, BUT don't worry they still have a great selection of sportswear!
While we enjoyed our complimentary cocktails and listening to the live DJ set we picked out our favourite pieces. This blouse is a timeless piece that's perfect for taking from day to night (plus it felt incredible). The jumper was picked from the men's range, JW are famous for their wool jumpers & this highlights the orange trend at the moment. We're also massive fans of wearing our boyfriends clothes - so if they buy it...we wear it (and we don't have to pay a penny).
We particularly love the new twist on the famous pheasant logo and you can never go wrong with a classic JW knit. It's always worth the investment.
We were enlightened to learn JW have been working to create the perfect British wool; this involves breeding two different types of sheep, one with a softer coat, to give that great JW texture.
We are highly impressed JW are working with traditional British brands proving they are, in fact, Fabulously British!
Any North East bloggers let us know what you think.
Alice & Grace x
I was there at 8:50am ready for the opening and was pleasantly impressed with the layout and classy vibe the store gave. It is in the prime location and the opening was perfect, it is just the thing Newcastle needs to liven and modernise a little. I could have bought the whole store and was extremely impressed with the bold and brights in this season's collections (particularly a lover of the cardigans).
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Completely agree with you! So impressed by their new more fashion forward range at the front of the store but still keeping it all so classic. There will definitely be another trip once the student loans are in...
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